reuters
Apple's iPad is expected to help media companies and vice versa

Smart print publishers like The New York Times adapted their newspaper format already to the new Apple iPad's application. First of all because this new iBook-technology is compatible with the fee required iTunes apps.

But also, because "If you're a publisher who lives and dies by what your content looks like, you want to be talking to Apple now; any other digital distribution is going to look very last decade," wrote Yankee Group analyst Carl Howe in a blog after spending a few minutes using the tablet device.

Condé Nast and Hearst also recognised this silver lining on the horizon and showed strong interest for the apps.

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