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It seems that Shanghai is becoming the go-to spot for the world’s top fashion brands, not only for new customers but for inspiration as well.

This week, Prada released a short film made in partnership with the Chinese contemporary artist Yang Fudong, one of the country’s most renowned photographers.

Recently the latest chapter of the Alfred Hitchcock-inspired 'Lady Dior' commercial was shot by Lynch in Shanghai.

Both campaigns are part of the movie trend in fashion and beauty, with many labels no longer settling for commercial ads and telling stories instead, often in several episodes.

www.prada.com
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